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Top News: How to Organize a Successful Farmers Market

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  • Date: Wed, 27 Sep 2017 23:41:42 +0000
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Sustainable City Network

September 27, 2017


How to Organize a
Successful Farmers Market

Experts Collaborate to Educate Market Organizers

By Randy Rodgers
Publisher & Executive Editor

Read this article

There's a lot to learn when developing a business plan for a local farmers market. Organizers need to choose a location, engage stakeholders, establish roles and responsibilities, set up a management structure, understand insurance needs, work with vendors, develop contracts, and brand, market and promote the program.

Farmers markets are becoming more popular than ever across the country, as consumers become more concerned about the safety and quality of mass-produced and processed foods. When combined with arts and entertainment components, these local food venues can become the focal point in a community’s placemaking, tourism and economic development endeavors.

Farmers markets can also play a critical role in strengthening community resilience, fighting obesity, improving health and supporting disadvantaged neighborhoods in urban food deserts.

As a local foods and small farms educator with the University of Illinois Extension, Grant McCarty works to educate consumers, homeowners, and producers on soil management, organic fruit and vegetable production, local food systems development, disease/insect management, farmers markets and other direct marketing channels. During the year, he provides consultation and assistance to area growers and producers related to their management practices.

On Nov. 7 and 8, McCarty and his colleague, Extension Program Coordinator Nikki Keltner, will be joined by members of the Illinois Farmers Market Association to conduct a 4-hour online training course on how to set up a successful market. The course will teach local government staff, nonprofits and private-sector organizers how to plan, develop and implement a successful farmers market in a community of any size.


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  The Growing Sustainable Communities Conference – Dubuque, Iowa – Oct. 3-4. Register Now.

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