In the fall of 2017, CPD's Community Livability Unit unveiled an alcohol awareness educational campaign in partnership with the Benton County Health Department and Oregon State University. The partnership worked with the Madison Avenue Collective, a local marketing and design firm, to develop an educational campaign which would resonate with people ages 18 to 25.
After months of collaboration, the campaign began. Posters and handouts were distributed across Oregon State University, at local alcohol retailers and restaurants, as well as various convenience and grocery stores.